Younger generation has no appetite for lab-grown meat, study shows

Despite having a great concern for the environment and animal welfare, 72% of Generation Z-members are not ready to accept cultured meat, a new research project has found.

However, despite their lack of enthusiasm for the new meat alternative, 41% believed it could be a viable nutritional source because of the need to transition to more sustainable food options and improve animal welfare.

Cultured meat was defined for the purposes of the survey as a lab-grown meat alternative produced by in-vitro cell cultures of animal cells, instead of from slaughtered animals.

The University of Sydney and Curtin University study found that Generation Z – those aged between 18 and 25 – are concerned about the environment and animal welfare, yet most are not ready to accept cultured meat and view it with disgust.

Some 59 of participants were concerned about the environmental impact of traditional livestock farming specifically, however many were not clear on what those impacts were nor did they understand the associated resource depletion.

The participants had several concerns relating to cultured meat, including an anticipated taste or disgust, health and safety, and whether it is a more sustainable option.

Societal concerns were also prevalent throughout the study, with a large number of respondents worried that eating cultured meat would be in conflict with perceptions of gender and national identity.

Source : https://www.beefcentral.com/news/younger-generation-has-no-appetite-for-lab-grown-meat-study-shows/